DETROIT – A special long-form ad for the all-new 2014 Chevrolet Silverado, featuring an original song by Grammy-nominated recording artist Will Hoge, will air near the final round of the Chevrolet Home Run Derby on
Chevy was looking for a new song to replace Bob Seger's, 'Like a Rock,' which had been Silverado's theme song for a very long time. College Essay Advice for Rising High School Seniors [Sponsored PSA] June 10, 2014
They don't come much easier to enjoy than Granger Smith. The Texas country singer's understated delivery is something of a trademark, and his latest single 'Silverado Bench Seat' doesn't stray from what fans know and love.
The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." The effort is anchored by a song called Strong, written and performed by country
The 2014 Chevrolet Silverado is easily one of the Chevy's most crucial offerings, and the automaker has created a new campaign to celebrate its full size pickup. At the heart of the campaign is a new song, "Strong," written
The launch of the new Silverado advertising campaign begins on July 4th, and Chevrolet could not be more excited to share it with you. Originally developed as a song, “Strong” is debuting as a music video, digital download
On ESPN's Chevrolet Home Run Derby on July 15th, there is a special long-form version of the ad for the all-new 2014 Silverado featuring Hoge's entire song. The “Strong” spot which debuted 7/4 in Texas will be shown
Flashy bits like turbocharged engines and air suspensions aren't part of the package, but a quieter, cushier interior, improved power and fuel economy, and a number of useful technology features make the new Silverado a smart choice for a broad spectrum of The system can be controlled through dashboard knobs, steering wheel buttons or the eight-inch touchscreen, and there's also a voice recognition system for hands-free calls, destination entering, song selection and more.
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