The 2014 Chevrolet Silverado is easily one of the Chevy's most crucial offerings, and the automaker has created a new campaign to celebrate its full size pickup. At the heart of the campaign is a new song, "Strong," written
The marketing of the 2014 Chevrolet Silverado has begun, and The Bowtie has gone all 'Hearlandia' with a new campaign called "Strong." The effort is anchored by a song called Strong, written and performed by country
loves the strong new 2014 Chevrolet Silverado. With apologies to country singer Will Hoge, the lyrics to his song Strong, which was chosen for Chevy's new truck campaign, pretty much sum up this redesigned pickup.
Chevy was looking for a new song to replace Bob Seger's, 'Like a Rock,' which had been Silverado's theme song for a very long time. Daredevil's Climb Will Have You Feeling Dizzy [VIDEO] November 25, 2014 11:46 AM.
Flashy bits like turbocharged engines and air suspensions aren't part of the package, but a quieter, cushier interior, improved power and fuel economy, and a number of useful technology features make the new Silverado a smart choice for a broad spectrum of The system can be controlled through dashboard knobs, steering wheel buttons or the eight-inch touchscreen, and there's also a voice recognition system for hands-free calls, destination entering, song selection and more.
On ESPN's Chevrolet Home Run Derby on July 15th, there is a special long-form version of the ad for the all-new 2014 Silverado featuring Hoge's entire song. The “Strong” spot which debuted 7/4 in Texas will be shown
They don't come much easier to enjoy than Granger Smith. The Texas country singer's understated delivery is something of a trademark, and his latest single 'Silverado Bench Seat' doesn't stray from what fans know and love.
DETROIT – A special long-form ad for the all-new 2014 Chevrolet Silverado, featuring an original song by Grammy-nominated recording artist Will Hoge, will air near the final round of the Chevrolet Home Run Derby on
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